Google Mobile Ads Blog breaks it down

SO…we talk a lot around here about responsive sites.  So what is the big deal.  I found a good post on Google Mobile that shared the following points:

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• 75% of users prefer a mobile-friendly site
• 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices.
• When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future.
• 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.

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Nuff said. Read the whole article here:  http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html